Reimagine Tourism

A tourism paradigm shift for Greece
The "Reimagine Tourism in Greece" initiative by Kathimerini returns to the spotlight to lay out a roadmap in which the development of innovative infrastructure and sustainable tourism activity coexists in harmony with the protection of local communities and the environment.

In association with the Greek Tourism Confederation (SETE), the "Reimagine Tourism in Greece" initiative aims to bring together top thinkers, leaders from the political and business world, and individuals with innovative ideas and influence in the hospitality industry to redefine the future of Greek tourism.

The conference will showcase alternative tourism models and the best practices for managing present challenges. It will also present new research documenting domestic and international trends and giving feedback on Greek tourism and visitor satisfaction levels, and it will look at the most important interventions required at the infrastructure level.
SPEAKERS

Kyriakos Mitsotakis

Prime Minister of the Hellenic Republic

Panagiotis Pikrammenos

former Prime Minister of Greece

Tshering Tobgay

Prime Minister of Bhutan

George Arapoglou

CIO, PULSE RC

Demetrios Athanasoulis

Director, Ephorates of Antiquities for the Cyclades and the Dodecanese

Andreas A. Andreadis

CEO & co-Managing Partner, Sani/Ikos Group

George Hatzimarkos

Governor, South Aegean

Panos Dikaios

CEO, Attica Group

Ioanna Dretta

CEO, Marketing Greece

James Ehrlich

Director of Compassionate Sustainability, CCARE

Maria Gatsou

General Manager, SETE

Martin Hohn

Regenerative Catalyst

Rachel Howard

Travel Writer & Editor

Aris Ikkos

Research Director, INSETE

Christos Megalou

CEO, Piraeus Bank

Adrian Messerli

President, Hotel Operations - Europe, Middle East and Africa, Four Seasons

Leonidas Papaioannou

Partner, PwC Greece

Yiannis Paraschis

President, SETE

Marios Psaltis

Managing Partner, PwC Greece

Yiannis Retsos

CEO, Electra Hotels Resorts

Catalina Taltavull

Chief Sales Officer, Mabrian Technologies

Carlo van de Weijer

Managing Director, Eindhoven AI System Institute EAISI

Eftichios Vassilakis

Chairman, AEGEAN

Paloma Zapata

Chief Executive Officer, Sustainable Travel International

Alexander Zinell

CEO, Fraport Greece

Nikos Zorzos

Mayor of Thira

Sia Kossioni

Journalist, SKAI

Apostolos Mangiriadis

Journalist, Hellenic Broadcasting Corporation

Eleni Varvitsioti

Journalist,
FINANCIAL TIMES

Alexis Papahelas

Executive Editor,
KATHIMERINI

Elias Bellos

Journalist,
KATHIMERINI

Thelma Chatziathanasiou

Journalist,
KATHIMERINI

Athanasios Ellis

Editor in chief,
KATHIMERINI English Edition

Giorgos Lialios

Journalist,
KATHIMERINI

Iliana Magra

Journalist,
KATHIMERINI

Margarita Pournara

Journalist,
KATHIMERINI

Nektaria Stamouli

Journalist,
KATHIMERINI
Please note that the speakers list is subject to updates.

Agenda 2024

agenda

DAY 1: 15 OCTOBER 2024

15:00 - 16:00
Arrival
Registration & Coffee
16:00-17:55
Welcome
Margarita Pournara
Journalist, KATHIMERINI
Tourism
A Survey on the Greek Sentiment
George Arapoglou
CEO, CIO, Pulse RC / KOSMON

Athanasios Ellis
Editor in chief, KATHIMERINI English Edition
Tourism as a Key Driver for the Greek Economy
Aris Ikkos
Research Director, INSETE
Yiannis Retsos
CEO, Electra Hotels
Moderators:
George Lialios
Journalist, KATHIMERINI
Thelma Chatziathanasiou
Journalist, KATHIMERINI & MONEY REVIEW
Opportunities & Challenges of Tourism in Greece
Eftichios Vassilakis
Chairman, AEGEAN
Panayiotis Dikaios
CEO, Attica Group
Alexander Zinell
CEO, Fraport Greece
Christos Megalou
CEO, Piraeus Bank
Marios Psaltis
CEO, PwC Greece
Moderator:
Elias Bellos
Journalist, KATHIMERINI
17:55 - 18:15
Break
18:15 - 18:45
Tourism: A Strategic Priority for Greece

Fireside chat
Kyriakos Mitsotakis
Prime Minister of Greece

Alexis Papahelas
Executive Editor, KATHIMERINI
18:45 - 19:30
Cocktail

DAY 2: 16 OCTOBER 2024

09:00 - 10:00
Arrival
Registration & Coffee
10:00 - 11:30
Welcome
Margarita Pournara
Journalist, KATHIMERINI
Reframing the Discussion on the Future of Greek Tourism

Fireside chat
Yiannis Paraschis
President, SETE

Sia Kossioni
Journalist, SKAI
Sustainability, Infrastructure and Business as a Positive Leverage for Tourism
An Analysis by PwC
Leonidas Papaioannou
Partner, PwC Greece, Head of Public Sector
A Discussion on the Highlights of the Analysis
Maria Gatsou
General Manager, SETE
Leonidas Papaioannou
Partner, PwC Greece, Head of Public Sector
Moderator:
Apostolos Mangiriadis
Journalist, ERT
11:30 - 12:00
Coffee Break
12:00 - 13:00
Investing in Tourism.
Investing in Greece.
Andreas Andreadis
CEO, Sani/Ikos Group
Adrian Messerli
President, EMEA, Four Seasons
Moderator:
Eleni Varvitsioti
Journalist, FINANCIAL TIMES
Exponential Technologies and Tourism
Carlo van de Weijer
Singularity University, General Manager, Eindhoven Artificial Intelligence Systems Institute
13:00 - 14:30
Lunch Break
14:30 - 16:40
Sustainable Tourism
A Heretic Point of View
Ioanna Dretta
CEO, Marketing Greece
Martin Hohn
Sustainability Expert
Anastasios Chomenidis
CEO, Lampsa Hellenic Hotels S.A.
Rachel Howard
Travel Writer & Editor
Moderator:
Iliana Magra
Journalist, KATHIMERINI
Bhutan
An Alternative Approach on Tourism

Fireside chat
Tshering Tobgay
Prime Minister of Bhutan

Athanasios Ellis
Editor in chief, KATHIMERINI English Edition
Eco Villages
A Sustainable Example
James Ehrlich
Director, Compassionate Sustainability, Stanford University
Paloma Zapata
CEO, Sustainable Travel Intl
Moderator:
Iliana Magra
Journalist, KATHIMERINI
Key Drivers for Visitors’ Destination Choice
Mabrian Travel Intelligence
Catalina Taltavull Carretero
Sales Director, Mabrian
16:40 - 17:10
Coffee Break
17:10 - 18:30
A new point of view
The current spatial context in Greece and tourism
Panagiotis Pikrammenos
former Prime Minister of Greece
Demetrios Athanasoulis
Director, Ephorates of Antiquities for the Cyclades and the Dodecanese
Nikos Zorzos
Mayor of Santorini
George Chatzimarkos
Regional Governor
Moderator:
Nektaria Stamouli
Journalist, KATHIMERINI
Closing Remarks
Eftichios Vassilakis
Chairman, AEGEAN
Closing Remarks
Alexis Papahelas
Executive Editor, KATHIMERINI
Registration is required to attend the event. When entering the Hangar, you must show your original ID and registration ticket. Please note that digital ID (Gov wallet) is not accepted. For security reasons, you will not be able to enter the event without a physical ID.
PARTNERS
SUPPORTERS